Services

READERSHIP STUDIES FOR REVENUE

Readership studies can help secure revenue by substantiating the validity of your media brand’s audience while also covering the reader’s engagement with the brand and their level of satisfaction with the content.

Reader Profile/Subscriber Surveys

This readership study defines who the reader is and can be used to substantiate the validity of your media brand’s audience while also covering the reader’s engagement with the brand and their level of satisfaction with the content.

Audience Profile

A type of readership study that measures the TOTAL audience – not just specific channels of readership, but all of your brand’s touchpoints with your audience.

Buying Studies/Spending Surveys

These studies focus on readers’ budgets and spending to substantiate your brand audience’s buying power.

Website/Visitor Profile Study

A Website/Visitor Profile Study defines who the visitor is and can be used to substantiate the validity of your media brand’s reach while also covering the visitor’s engagement with the brand and their level of satisfaction with the website content.

Reader Preference Study

Reader Preference Studies focus on media brand preferences of the target audience. It helps generate revenue for the brand that commissions it and can also be used to improve content by learning why the competition is perceived to be better in certain aspects.

Ad Studies/Ad Readership Studies/Advertising Effectiveness

Ad Studies are frequently referred to as Ad Readership Studies because they measure the extent to which ads were seen and read in order to prove the ROI of advertising with the media brand.

READERSHIP STUDIES FOR CONTENT

The types of studies below are also considered readership studies, however, their purpose is for content betterment rather than revenue. They show engagement with your media brand content and audience preferences for future content direction.

Editorial Direction Surveys

Editorial Direction studies show engagement with your media brand content and your audience’s preferences for future content direction.

Content Feedback Surveys

Content Feedback studies focus on your media brand’s content, how it’s accessed and for what reasons, and your audience’s preferences for future content direction.

Reader Preference/Channel Preference Studies

Reader Preference/Channel Preference Studies focus on finding out the specific types of information readers prefer to access by format (i.e. in an issue, on the website, through emailing etc.). Channel Preference Studies are also sometimes referred to as Information Needs Studies as they provide direction on how to best satisfy the content needs of the audience.

Redesign Studies/Rebranding Studies

Redesign and Rebranding Studies gather feedback from target audiences to evaluate perceptions of updated logos, packaging, websites, or overall brand identity. Redesign Studies / Rebranding Studies help media brands as well as other organizations understand how changes to visual design or messaging impact brand recognition, appeal, and trust. Insights from these studies guide creative decisions, minimize risk, and ensure that redesign efforts resonate with customers and stakeholders.

Voice of the Audience Studies

Voice of the Audience Studies capture the opinions, preferences, and expectations of a specific audience—such as readers, viewers, members, or customers—through surveys, interviews, or feedback tools. Voice of the Audience Studies provide deep insights into what the audience values, how they engage, and how they perceive content or offerings. Organizations use this feedback to guide editorial decisions, improve user experience, and strengthen audience relationships.

Information Needs Studies

Information Needs Studies identify the types of information an audience requires to make informed decisions, stay engaged, or perform effectively. These studies explore content preferences, formats, frequency, and delivery channels—helping organizations tailor communications, resources, and offerings to better meet the needs of their audience.

MEMBERSHIP STUDIES

Member Studies encompass a variety of types of studies all geared to gather information on how well an Association serves the needs of its membership. Member Studies can be used for satisfaction tracking purposes, informational purposes or strategic planning purposes.

Member Profiling Studies

Member Profiling Studies gather detailed insights about the demographics, behaviors, preferences, and needs of an organization’s membership base. Member Profiling Studies help associations, clubs, and subscription-based groups better understand who their members are, how they engage, and what they value—enabling more targeted communication, improved offerings, and stronger member retention.

Member Needs Studies

Member Needs Studies identify the priorities, expectations, and challenges of an organization’s membership base. Member Needs Studies help uncover what members value most—such as benefits, services, content, or support—so organizations can align their offerings, improve engagement, and deliver greater value to their community.

Member/Customer KPI Studies

KPI Studies evaluate an association’s or any organization’s performance against key performance indicators (KPIs) to assess progress toward strategic goals. Member/Customer KPI Studies track metrics such as member/customer satisfaction, engagement, retention, and operational efficiency—providing data-driven insights that help memberships and organizations identify strengths, address gaps, and make informed decisions for continuous improvement.

ADDITIONAL MISCELLANEOUS RESEARCH STUDIES

Advertising ROI

Advertising ROI Studies provide proof that advertising spending works.

Campaign Effectiveness/ Pre/Post Studies/Brand Lift Studies

Campaign Effectiveness / Pre/Post Studies / Brand Lift Studies measure the “lifts” attributed to an ad campaign. They provide proof of ROI. Media brands offer them to advertisers and sponsors as a value add, for resale or combination of both.

Ad Testing Studies

Ad Testing Studies measure the effectiveness of ad creatives. They provide feedback on the content and design of the creative. Ad Testing Studies are sometimes used to test which of the potential creatives will better resonate with the target audience.

Reader Panels

Reader Panels are ongoing groups of engaged readers who provide regular feedback on content, design, and overall experience with a publication—whether print or digital. These panels offer publishers valuable insights into reader preferences, habits, and satisfaction, helping guide editorial decisions, optimize layout and design, and strengthen audience loyalty over time. Reader Panels are also a great methodology for generating revenue for the media brand by offering advertisers/sponsors access to this group of great responders through which they will have access for insights and opinions on the state of their market.

State of the Industry/Market Studies

State of the Industry Studies provide a comprehensive snapshot of current trends, challenges, and opportunities within a specific market or sector. These studies typically gather insights from key stakeholders, such as executives and professionals, to evaluate business conditions, performance benchmarks, emerging technologies, and future outlooks. Media brands use them to create content, while organizations use State of Industries/Market Studies to guide strategic planning, identify competitive positioning, and stay informed on evolving industry dynamics.

Salary Studies/Salary Surveys

Salary Studies or Salary Surveys analyze compensation trends within a specific industry, role, or geographic region. These studies collect and benchmark salary data—often including base pay, bonuses, and benefits—to provide employers and employees with insights into fair market compensation. Media brands and associations use them to create content, while organizations use Salary Studies to attract and retain talent, ensure pay equity, and make informed decisions about compensation structures.

Website Feedback Surveys/Website Redesign Studies

Website Feedback/Website Redesign Studies explore engagement with your brand’s website including preferences and usability. Website Feedback studies gather information on how user-friendly the website is, how well the content satisfies the needs of the visitor and how appealing the website design is. Website Redesign Studies are used for direction based on current or future preferences.

Event Feedback Surveys

Event Feedback Surveys are used to gather attendees’ impressions and experiences following a conference, webinar, trade show, or other event. Event Feedback Surveys assess satisfaction with content, speakers, logistics and overall value. The insights help organizers measure success, identify areas for improvement, and guide planning for future events.

Podcast Profiling Surveys

Podcast Profiling Surveys collect detailed information about podcast listeners—including their demographics, interests, listening habits, and brand preferences. Podcast Profiling Surveys help podcasters and advertisers better understand the audience, tailor content, and make data-driven decisions for sponsorships, marketing, and audience growth strategies.

Brand Awareness/Brand Perception/Brand Familiarity Studies

Brand Awareness/Brand Perception/Brand Familiarity Studies measure how familiar target audiences are with a brand and how well they perceive it compared to competitors. These studies assess key metrics like brand recognition, favorability, perception, and associations. Media brands use Brand Awareness/ Brand Perception/Brand Familiarity Studies as a value add for advertising/sponsoring and revenue generation, Organizations use them to evaluate marketing effectiveness, track brand health over time, and inform strategic positioning and messaging.

Satisfaction Surveys

Satisfaction Surveys measure how satisfied customers, readers, members, clients, or employees are with a product, service, experience, or organization. Satisfaction Surveys capture feedback on expectations, performance, and areas for improvement, helping organizations enhance quality, strengthen relationships and drive loyalty and retention.

ROI Studies

ROI Studies (Return on Investment Studies) measure the financial or strategic impact of a specific initiative, campaign, or program relative to its cost. ROI Studies assess outcomes such as revenue growth, customer acquisition, brand lift, or productivity gains—providing clear, quantifiable evidence of value. Organizations use ROI Studies to justify budgets, refine strategies, and demonstrate effectiveness to stakeholders.

Tracking Studies

Tracking Studies are conducted over time to monitor changes in key metrics such as brand awareness, customer satisfaction, purchase intent, or market perception. By capturing trends and shifts in audience/member/customer attitudes or behaviors, Tracking Studies help organizations evaluate the long-term impact of campaigns, products, or strategic initiatives and make data-driven adjustments.

ISO Compliance Surveys

ISO Compliance Surveys assess how well a manufacturer’s or organization’s processes and practices align with the standards set by the International Organization for Standardization (ISO). ISO Compliance Surveys help identify gaps, ensure adherence to quality, safety, environmental, or information security standards, and support continuous improvement efforts. Results can aid in preparing for certification audits and maintaining regulatory or industry compliance.

Employee Surveys

Employee Surveys gather feedback from staff on key workplace topics such as job satisfaction, engagement, communication, leadership, and organizational culture. These surveys help employers understand employee perspectives, identify strengths and areas for improvement, and inform strategies to boost morale, retention, and overall performance.

Brand Perception Studies 

Brand Perception Studies explore how target audiences view and interpret a brand. That can be a Media brand OR an advertiser’s brand – its image, values, strengths, and weaknesses. These studies reveal whether a brand is seen as trustworthy, innovative, relevant, or differentiated from competitors. Media brands use Brand Perception Studies as a value add for advertising/sponsoring and revenue generation, Organizations use this insight to refine messaging, strengthen brand positioning, and align public perception with strategic goals.

CUSTOM RESEARCH

Custom research studies are tailored research projects designed to address a client’s specific objectives, challenges, or strategic questions. When needed, these studies can be built from the ground up–covering everything from survey design and methodology to data analysis and reporting. Custom research delivers highly targeted insights to support decision-making across areas like branding, product development, audience segmentation, or market positioning. These studies can be conducted through several methodologies and in some cases could include multiple methodologies simultaneously such as: Surveys (online, mail, in-person); Personal Interviews (in-person or via web); and/or Focus Groups (in-person or via web).