Media Brands
In today’s marketplace, every brand is a media brand to some extent. But for actual media brands which leverage their media content, industry knowledge, events, and ultimately, access to their audience in order to generate revenue, consistent audience feedback is a crucial component to maximizing returns and minimizing churn.
Services We Offer
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Ad Studies
Each of our proprietary “AdStudies” will gauge the effectiveness of your clients’ ad campaigns. All have been designed to provide deep insights that will enable your clients to refine their efforts and make the most of their investment. Study metrics include everything from recall and readership to appeal and actions taken.
• AdStudy
• AdProbe
• AdImpact
• AdLift
• AdEffect
• AdEngage
• AdAppeal
• AdBrand
• AdCreative -
Sales Support
These studies are designed to be used as sales tools. Each provides unique data that will generate opportunities to drive new business. From deep audience insights, to marketing campaign effectiveness, to perceptions in the marketplace, your sales team will be armed with intelligence that will open doors and close sales.
• Campaign Effectiveness – Single or Multichannel
• Audience Profiling & Insights
• Market Perception Report – MPR
• Brand Perception – BPR
• Lead Generation
• Purchasing & Spending
• Sponsored Content -
Voice of the Audience
These studies are designed to provide your team with insights about your brand. This rich feedback will help shape your business goals, your content strategy and your marketing efforts. You’ll learn how your audience perceives your brand, what content they find most engaging, what they want more of, and how satisfied they are.
• Salary Survey
• Brand Health
• EdTrack/Editorial Feedback
• Information Needs & Preferences -
Audience Panels
A research panel is a group of people which are selected to take part in a survey or multiple surveys for an ongoing campaign. Whether this is a sample of your audience, or major subset of the consumer population, Signet Research can help you carefully select a balanced sample of your target population who will agree to take surveys on an ongoing basis for any of your research needs.
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Event Feedback
Take a deep dive into the success of your live events. Learn what’s working, what isn’t and what needs should be met at a future event.
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Event Profiling & Feedback
Take a deep dive into the success of your live events. Learn what’s working, what isn’t and what needs should be met at a future event.
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Podcast Profiling & Feedback
Understand and validate your listeners’ engagement. Use the projectable data as a sales tool and to prove ROI
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DIY Survey Platform (Sibyl Surveys)
Sibyl Surveys is a full scale Survey Software and Audience Experience Platform. It’s a self serve, cloud based solution to cover all your internal research needs such as editorial tracking research, audience research, and custom advertiser studies.
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Other
As media experts, we are both eager and prepared to assist you in achieving all your research goals. In addition to our standard suite of media studies, we can help you design and execute a project that will meet your objectives.